Arthur Treacher & amp; Chips is a chain of fast food seafood restaurants. At the height of its popularity in the late 1970s, there were about 800 stores. As of May 2018, there are only seven left: three in New York and four in Ohio. Most locations have been combined with Nathan's Famous. The menu offers seafood fried or chicken, accompanied by chips. Its main competitors are Long John Silver's and Captain D's.
Video Arthur Treacher's
Names
The chain is the namesake of Arthur Treacher (1894-1975), typecast of English character characters as "perfect butler" for her appearance as Jeeves, as butler in several Shirley Temple movies, and the role of Constable Jones in Walt Disney Productions Mary Poppins . By the time the chain was founded, Treacher was known as a broadcaster and sidekick on the popular The Merv Griffin Show. Treacher "served as a spokeswoman for the restaurant chain in the early years, underlining the English character of his food." In a 1975 interview, New England's vice president of franchise M. John Elliott claimed the fish recipe to be the actor himself, brought from England.
Maps Arthur Treacher's
Franchise
The franchise company started in 1969 as head of the Fast Food Corp. National National Fast Food Corporation at the time including S. Robert Davis, a real estate developer who built and rented several Colonel Sanders properties Kentucky Fried Chicken, his friend Dave Thomas, who sold Colonel Sanders back to the company was worth $ 3,000,000 and later found Wendy's, and LS Hartzog, who at that time ran a chain of bakeries selling biscuits to Colonel Sanders colonies nationwide.
Fisher Foods Involvement
In 1970, Fisher Foods swapped capital with and franchised the National license, with a total of 550 franchises sold (106 for Fisher only), but only 99 stores actually operated. Long John Silver's, Captain D, Skipper and Alfie's Fish & amp; Chips also use the concept of a fish franchise at the same time. Aided by Arthur Treacher's ads, these companies introduced British fish and chips to the northeast of America, though four years after Salt's Fish & Chips (later renamed H. Salt, Esq. Authentic English Fish and Chips) introduced British fish and chips to America in California.
Aggressive expansion under Orange Co.
In the early 1970s, National Fast Food has become Orange Co. With this name, Davis undertook an aggressive expansion campaign from 1972 to 1976. Lack of equity, he relied on generous sales-rental agreements. Under the terms of this agreement, Orange Co. will sell to the investor site for a new restaurant and then sign an unconditional long term rental guarantee to resume rental payments if the restaurant fails.
Effects of 'cod war'
In the early 1970s, Britain and Iceland were almost involved in a shooting war on fishing rights after Iceland imposed a 370 kilometer fishing limit; there are many confrontations between ships, some armed and others with armed escort vessels. This event is called "cod war". Cod prices went from a low $ 2 to $ 3 range, which sent cheap fish restaurants into chaos, and all the companies stopped.
Acquisition by Mrs Paul's Seafood
On November 21, 1979, Orange Co. sold Arthur Treacher's to Mrs. Paul's. However, under the terms of the original resale agreement, Orange Co. remain responsible for millions of dollars of payments to investors.
Mrs. Paul immediately replaced the Icelandic cod with cheaper pollock that was more oily and of poor quality. This step exacerbates the tension with franchisees - some of whom have withheld a total of $ 5 million in royalties for what they consider to be a declining level of service. The litigation arising from the conflict eventually reached the US Court of Appeals for the Third Circuit.
Investor Group
Having lost the case to the franchisee and had no way to compensate, Mrs. Paul sells Arthur Treacher to Lumara Foods of America Inc. in March 1982. Lumara Foods filed a reorganization under Chapter 11 of the US Bankruptcy Code four months later.
The company was later purchased by a group of investors and the corporate office was transferred to Youngstown, Ohio. It went bust in 1983. Two years later, it was merged into a shell company by Jim Cataland.
From 1985 to 1993, Cataland slowly expanded the company again. In 1993, money from a group of new investors was used to introduce a more modern concept of seafood; to buy additional stores; and moved the company from its basic operations in Youngstown, Ohio, to Jacksonville, Florida.
In the mid-1980s, a franchise in Detroit, Michigan was transformed by its owner into a new chain called Seafood Bay. Arthur Treacher bought six Seafood Bay locations in 1997, but failed to return them.
The company experimented with co-branding, forming an alliance with Arby's (who started on the outskirts of Youngstown Boardman) for a co-branded location. One such location is in Breezewood, Pennsylvania. However, in the late 1990s, Arby's parents, Triarc, removed Arthur Treacher's part of his Arby brand. Today, Arthur Treacher's main co-branding partner is Nathan's Famous.
TruFoods System
The company holding the trademark Arthur Treacher was acquired by PAT Franchise Systems, a wholly-owned subsidiary of TruFoods Systems, Inc., in 2002. Nathan's Famous purchased the exclusive right to market Arthur Treacher's trademark and sell their product under the trademark with Nathan's Own the concept of Kenny Rogers Roasters and Miami Subs in 2006; However, PAT Franchise Systems has a license agreement with NF Treachers to sell Arthur Treacher's Fish and Chips franchise in eight states.
In 2018, in addition to Fish and Chips Arthur Treacher, TruFoods Systems operates the following franchises:
- Famous Pudgie Chicken
- Frozen Custard Ritter
- The walls of St. Deli
See also
- List of fish and chips restaurants
- List of seafood restaurants
References
External links
- Official website
- Arthur Treacher at the Chicago Classic Television Museum
Source of the article : Wikipedia
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