Morton Salt is an American food company that produces salt for food, water conditioning, industry, agriculture, and road/road usage. Based in Chicago, the business is a leading salt producer and marketer in North America. It is a subsidiary of German mining company, K S.
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Histori
The company started in Chicago, Illinois, in 1848 as a small sales agent, E. I. Wheeler, started by Onondaga salt company to sell their salt to the Midwest. In 1910, the business, which at that time became a salt manufacturer and trader, was founded as Morton Salt Company. Named after the owner and founder, Joy Morton, son of J. Sterling Morton who founded Arbor Day. Joy Morton began working for E. I. Wheeler in 1880, buying into the company for $ 10,000, with which he bought a lake boat fleet to move salt west. In 1969, the name 'Morton-Norwich' came into use.
In 1896, Alfred Bevis founded the Bevis Rock Salt Company, building the Lyons salt company he had previously invested and run. Her daughter, Florence, married Dr. Charles Howard Longsterth, who brought Bevis to the salt company Lyons and Bevis as executives. Their son, Bevis Longstreth, became president and general manager on his return from World War I service. In 1919, Morton Salt acquired Bevis. About ten years later, Bevis Longstreth founded Thiokol Corporation, which merged with Morton Salt in 1982 to form Morton-Thiokol. The merger was divested in 1989, following the 1986 Space Shuttle Challenger disaster, which was blamed on the Morton-Thiokol product. Morton received the company's consumer chemical product division, while Thiokol maintained only the problem of space propulsion systems.
In 1999, Morton Salt was acquired by Rohm and Haas Company, Inc. which is based in Philadelphia and operates as a division of the company along with the Canadian Salt Company (purchased by Morton in 1954).
On April 2, 2009, it was reported that Morton Salt was acquired by German fertilizer and salt company, K S with a total company value of US $ 1.7 billion. The sale, completed in October 2009, coincides with the takeover of Rohm and Haas Company by Dow Chemical Company.
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Facilities and logos
The headquarters of Morton Salt Company is currently located at the River Point building at 444 West Lake Street in Chicago, becoming the first tenant by December 2016. The previous headquarters are located at 123 North Wacker Drive. Prior to the acquisition in 1999, the company's headquarters were at 100 North Riverside Plaza (later Boeing headquarters) and before that at 110 North Wacker Drive and 208 West Washington Street
Acquired in 1954, the company has the second largest solar salt operation in Matthew City, Inagua, Bahamas.
The Morton Salt logo features "Morton Salt Girl," a young girl walking under the rain with an open umbrella and sprinkling salt behind her from a table salt cylinder container, and is one of the ten most famous symbols in the United States. The company logo and its motto, "When it rains," both derived from the 1914 advertising campaign, were developed to illustrate the point that Morton Salt freely flows even in rainy weather after the company begins to add magnesium carbonate as an absorbent agent. to table salt in 1911 to ensure that it was freely poured; calcium silicate is now used instead for the same purpose. The Morton Salt Girl, also known as Umbrella Girl, has gone through seven different iterations, including the latest updates in 2014 for the "hundredth anniversary", with other updates in 1921, 1933, 1941, 1956, and 1968; the company sells related memorabilia and makes some of its vintage ads freely available. In addition to the updated Morton Salt Girl, a hundred years in 2014 is celebrated with 100 parties in 100 cities, Morton Garam Centennial Girls Scholarships for the benefit of certain fine arts and culinary arts students at the School of the Arts Institute of Chicago and Kendall College School of Culinary Arts, Morton Salt Girl days at Wrigley Field, contests similar to Facebook and Instagram, and other activities. Also in 2014, Morton Salt Girl was elected on Sunday's Walking Fame at Madison Avenue in New York City; it was the first girl icon to be sworn in.
Morton Salt is a sponsor of Morton Arboretum, a 1,700 acre botanical garden (6.9 km km) in Lisle, Illinois. Founded by Joy Morton, founder of the company, in 1922 to encourage the look and study of shrubs, trees, and vines. Approximately 300,000 visitors make a one-year-long ascent of miles, and more than 3,600 plant species are displayed. \
In popular culture
Morton Salt is one of the three official endorsements by Ron Swanson about "Parks and Recreation".
The Timbers Army uses Morton Salt Girl in a large tifo look and T-shirt during a kickoff game into the Major League Soccer 2013 season between the Portland Timbers and the New York Red Bulls.
As part of the 2016 "Walk Her Walk" campaign, Morton Salt funded the development of the music video "The One Moment" by OK Go band, released on November 23, 2016.
See also
- Salt history
- iodized salt
- Sodium chloride
Note
External links
- Morton SaltÃ, - Official site
Source of the article : Wikipedia
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